The Journey of Anita Roddick and The Body Shop
Roddick, Anita
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Paperback
Edition: Reissued Export ed
298 pages
16pp Plates
Published: 2000
Publisher: HarperCollins Publishers
ISBN / EAN: 000710796X
This account charts the progress of Anita Roddick and her company The Body Shop through the 1990s. It also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium.
