Trade-off Difficulty and Coping in Consumer Choice
Lucero, Maryetta
Bettman, James R.
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Paperback
180 pages
Published: 2001
Publisher: The University of Chicago Press
ISBN / EAN: 0226534332
Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty,focusing on its antecedents and consequences. The authors advance
