Postwar Television Advertising and the American Dream
Samuel, Lawrence R.
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Paperback
296 pages
22 B&w Photographs
Published: 2002
Publisher: University of Texas Press
ISBN / EAN: 0292777639
Postwar television advertising and the American dream. A comprehensive explanation of how a single medium -advertising - rose to be one of the most definitive forces in the American culture. It examines and credits, warts and all, the undeniable engine
