The Family, the Business and the Brand
Mantle, Jonathan
Click on author name above for full title listing
Hardback
343 pages
Illustrations
Published: 1999
Publisher: Time Warner Books UK
ISBN / EAN: 0316640832
An account of the Benetton family and the rise of their controversial retail business, in which soft fabrics mix with high-octane petrol and Grand Prix motor racing, and coloured condoms combine with red-blooded Catholicism and capitalism.
