GM, Toyota, Volkswagen and the Race to Own the 21st Century
Keller, Maryann
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Hardback
287 pages
Published: 1999
Publisher: Bantam Doubleday Dell Publishing Group Inc
ISBN / EAN: 038546777X
Examines the automobile industry within the context of the new global economy, discussing how General Motors, Toyota, and Volkswagen in particular have confronted new business challenges.
