The Privatisation of Public Space
Mattelart, Armand (University of Haute-Bretagne, France)
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Hardback
Edition: Rev. English Language Ed
256 pages
Published: 1991
Publisher: Taylor & Francis Books Ltd
ISBN / EAN: 0415050634
A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
