A Marketing Approach
Keirle, Ian (Aberystwyth University)
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Paperback
240 pages
Published: 2002
Publisher: Taylor & Francis Books Ltd
ISBN / EAN: 041524885X
Adopts a marketing centred approach to recreation management. This text looks at countryside recreation which has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Con
