How to Survive in the New Retail Landscape
Stone, Kenneth E. (Iowa State University, USA)
Click on author name above for full title listing
Hardback
Edition: Reissue
272 pages
Published: 1995
Publisher: John Wiley and Sons Ltd
ISBN / EAN: 0471054402
Providing practical advice on how small retailers can survive and thrive in the age of giant discount stores, this guide offers strategies for improvements in four major areas: merchandising; marketing; customer service; and customer relations.
