Operational Perspectives
Hart, Cathy
Hart
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Paperback
272 pages
25 Line Drawings
Published: 1997
Publisher: Blackwell Publishers
ISBN / EAN: 0631201734
This casebook on retailing contains 18 cases under the headings: "Marketing and merchandising management"; "Buying/supplier relationships and logistics"; "Operations and customer service"; and "Human resource management". All of the cases illustrate comm
