Everything You Need to Know to Write Electronic Copy That Sells
Bly, Robert W.
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Hardcover
333 pages
Illustrations
Published: 2002
Publisher: National Textbook Company
ISBN / EAN: 0658021141
Focused strategies for writing hard-hitting, results-based Web copyP>The Web is a fascinating and boundaryless marketing medium--and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and
