The Everyday Use and Abuse of Persuasion
Pratkanis, Anthony
Aronson, Elliot
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Paperback
Edition: Revised Edition
429 pages
Illustrations
Published: 2001
Publisher: W H Freeman
ISBN / EAN: 0716731088
Second edition. An analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behaviour, which propaganda strategies are most commonly used today, and why some techniques work better than others.