Business in Action: McDonald's

Hardback
48 pages
Colour Illustrations, Photographs
Published: 1996
Publisher: Zero to Ten
ISBN / EAN: 0745151760

Part of a series, this book looks at the history of the McDonald's company and the characters of the people who founded it. It examines the concept of the business - the "great idea" that started it and the skills and industry that turned it into the mas