Morgan, Nigel
Pritchard, Annette
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Paperback
357 pages
Colour and B&w Illustrations
Published: 2001
Publisher: Butterworth-Heinemann
ISBN / EAN: 0750654325
Case studies drawn from the International Festival of Leisure and Toursim Advertising. A discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a c
