The Family, the Business, the Brand
Mantle, Jonathan
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Paperback (B Format)
347 pages
Illustrations
Published: 2000
Publisher: Time Warner Books UK
ISBN / EAN: 0751529974
The Family, the Business and the Brand: a definitive account of Benetton, an international company and a family business. An account of the Benetton family and the rise of their controversial retail business, in which soft fabrics mix with high-octane p
