Motion Picture Promotion and Gimmicks
Mcgee, Mark Thomas
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Paperback
253 pages
107 Photographs, Filmography, Index
Published: 2001
Publisher: McFarland & Company, Inc.
ISBN / EAN: 0786411147
William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. Thats the signal to the projectionist to throw the switch. Under ten or twelve
