Lewis, Herschell Gordon
Crain, Rance
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Paperback
240 pages
Illustrations
Published: 2000
Publisher: National Textbook Company
ISBN / EAN: 0844224480
NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book. A staple resource for advertisi