Consumer Psychology of Tourism, Hospitality and Leisure

Woodside, A. (Tulane University, Usa)
Crouch, G. (La Trobe University, Australia)
Mazanec, J. (Vienna University, Austria)
Oppermann, M. (Griffith University, Australia)
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Hardback
400 pages
Published: 1999
Publisher: CABI Publishing
ISBN / EAN: 0851993222

This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis.