Conquering the World of Electronic Shopping
Birch, Alex
Gerbert, Philipp
Schneider, Dirk
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Paperback
344 pages
Illustrations
Published: 2000
Publisher: John Wiley and Sons Ltd
ISBN / EAN: 1841120928
Subtitle Conquering the New World of Electronic Shopping, shows how giants like Amazon.com and eBay dominate e-tail space and helps aspiring e-tailers to use these lessons to create their own leadership position. Companies competing for new markets race
