Authenticity: What We Buy and Why in the New Economy
Lewis, David
Bridger, Darren
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Hardcover
256 pages
Illustrations
Published: 2000
Publisher: Nicholas Brealey Publishing
ISBN / EAN: 1857882466
Lewis and Bridger explore beyond the simple concepts of how we shop and unearth the very essence of the new consumer's behavior, and show how to turn these insightful profiles into profits. Revolutionising retailing, selling and marketing! New consumers
