Glynn, John
Murphy, Michael (Both Of Canterbury Business School)
Perrin, J. (University Of Exeter)
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Paperback
Edition: 2nd ed
494 pages
Published: 1998
Publisher: International Thomson Business Press
ISBN / EAN: 1861522614
Written from a managerial perspective, this is aimed at general managers on executive or MBA courses, and is also appropriate for undergraduate business students, and improved in response to lecturer feedback. This work is written from a managerial persp
