Toyota's French Connection

Trends in Franco-Japanese Automotive Relations
Kewley, Stuart (Director, Postgraduate Diploma Course in European Studies, Oxford University's Department for Continuing Education)
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Paperback
60 pages
Published: 2000
Publisher: Royal Institute of International Affairs
ISBN / EAN: 1862031215

Toyota announced its decision to build its latest European production facility in northern France. The author analyzes liberalization trends in both the Japanese and the European automotive markets and the reaction of manufacturers to such trends.