Business of Nature-based Tourism

McKercher, Bob (Senior Lecturer in Tourism Management and Co-Ordinator of the Tourism Management Specialisation, Charles Sturt University, Albury, Australia)
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Paperback
240 pages
References, Index
Published: 1998
Publisher: Hospitality Press
ISBN / EAN: 186250475X

This text addresses the problems which affect the viability of nature-based tourism operations. Chapters deal with issues such as business planning, legal and financial issues, cash flow management, costing and pricing, marketing, and the practicalities