What Works, What Doesn't and Why
Sutherland, Max
Sylvester, Alice K.
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Paperback
Edition: Edition #2
352 pages
70 B&w Illustrations
Published: 2001
Publisher: Allen & Unwin (Australia) Pty Ltd
ISBN / EAN: 1865082317
This text aims to unravel the mysteries of advertising, taking readers into the mind of the consumer and explaining how advertising messages work or misfire, and why. It includes the myths behind subliminal advertising and the tricks successful advertise
