Pattison
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Hardback
278 pages
Published: 1989
Publisher: McGraw-Hill Education - Europe
ISBN / EAN: 1556231849
Pattison examines the global realities affecting, and often hurting, American business' attempts at international trade, and what companies can do to compete more successfully overseas. He argues that in order to compete effectively, the US must alter its mind-set, removing the blinders of ingrained
